Why Google Analytics?

• Build a complete picture: Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.
• Get insights only Google can give: Access unique insights and machine learning capabilities to get the most out of your data, with the ability to plug and play with Google’s ad and publishing products so you can reach the right customers
• Make your data work for you: Process and share your data quickly with an easy-to-use interface and shareable reports

How Google Analytics Works

Google Analytics uses a small piece of Javascript tracking code to collect data and interactions for your company’s web users and brings together your advertising & analytics to help businesses make quality customer connections, surface deeper insights, and drive better marketing results.